Wine Marketers: 3 Tips on How to Draw Millennials Away From the Craft Brewing Industry
There is a potential to capitalize on millennials as they emerge into the market and will surpass Gen Xers by 2026 becoming the largest cohort to consume fine wine, according to the Silicon Valley Bank State of the Wine Industry 2017 . With a BA in sociology and public relations taking a Social Media Marketing specialization course through Northwestern University with an interest in wine marketing, I have found two articles highlighting the importance of reaching the millennial market. In a recent Forbes article , Pamela N. Danziger , dives into the generational shift in the wine industry with Rob McMillian, EVP and Founder of Silicon Valley Bank’s Wine Division , and the challenges it is facing today. McMillian stresses how millennials are not shifting into premium wine unlike their baby boomer parents for a number of reasons - from the rapidly expanding craft beer industry, the economic disadvantages they face, to the experiences millennials are looking for with a brand. ...